About Us
The Rogue Mission
If you’re going to add anything into your pet’s bowl, it's gotta make sense and should be with a purpose. Of course you want something that’s not only good for your pet, but something they will love and from a company you can trust! It’s this “trust earned” philosophy that continues to make Rogue a leader in pet nutrition.
For us, it starts by adding proven science into every product and for the right reasons dictated by science. It may seem obvious, but science-based decisions to put pet health first is rarely done. It truly matters because pet health and well being is the starting point for formula decisions and our beliefs dictate this.
We’re very aware that our decisions, however small or big, are important to the health of the planet. It may seem small in the scheme of things but every decision in Rogue Pet Science has an impact on the world, just like what you put in your dog’s bowl. Are we adding value or subtracting value to the world and to pets matters to us.
What Is Rogue?
The Rogue brand can be summed up in two words….Battle Tested! It’s the amalgamation of the information, experts and a system of decisions that achieve a selfless positive outcome in the real world. This is the resultant form of trust.
This trust, as we see it, is earned every day: the products we make, the causes and organizations we support, and the impact we hope to have on pet health.
Why Trust Us?
To have epic level disruptions in pet nutrition and health, I mean real-world-level changes, is not achieved by founders who supposedly tried every product out there for only their pet’s issue. Just happens that nearly 100% of those stories are bogus as to why the founder(s) started the company.
Hope you’re getting the feeling that Rogue Pet Science is here to tell you the truth, unapologetically and from a place of knowledge. Love us or hate us, Blake and Nate developed Rogue from a center of obligation to help fix the problems of modern pet food diets because we had the knowledge, experience and selfless drive to help educate owners to start a pet nutrition revolution.
The Founders
Like every true bromance, Blake and Nate met in the gym in 2005 in Galveston, TX where they achieved their own human battle tested knowledge and results.
Since that one fortuitous gym workout they’ve went on to achieve their own successes is vaccine development, Board of Directors member for national animal health organizations and companies, national merits in body building, strongman competitor, therapy dog work, dog foster parents, schutzhund decoy and competitor, herding & hunting dog training and canine genetic test developer. We might have accomplished a few things before finding a way to change the root causes of pet nutrition and health problems in the world.
We know that our products will enhance your pet’s diet and health. Our expertise, our years in animal health and science proves this. We believe our journey to improve dog health around the world is something we were obligated to deliver on. It’s truly an honor every time someone invests their money into purchasing one of our products, so we strive to deliver that trust earned with every customer interaction, question, comment and purchase.
Dogs have been the common thread to our journey and we know how important they are to you as well.
Core Values
Real-world performance > theory.
We build products to perform where it counts: in real bowls, on real dogs, under real life constraints—not just on paper. If it doesn’t hold up across different breeds, lifestyles, and feeding routines, it doesn’t deserve to be called Rogue.
Evidence drives every formula decision.
Every formula starts with proven mechanisms and data-backed outcomes, not vibes, trends, or what looks good on a label. We make decisions based on what actually improves health markers, resilience, and long-term well-being—because “good marketing” is meaningless if the biology doesn’t support it.
Nothing in the bowl without a job.
Nothing goes into a pet’s bowl “just because” or to fill a SKU slot—every ingredient has to earn its place and justify its purpose. We design formulas around specific needs and measurable benefits, so owners aren’t paying for filler, fluff, or vague promises.
Quality standards, no shortcuts.
Trust is the result of disciplined standards repeated over and over—responsible sourcing, consistent quality, and clear communication that doesn’t dodge hard questions. We treat every purchase like an investment someone is making in their dog’s future, and we work to earn that investment with every batch, decision, and interaction.
No hype. Just the truth.
We don’t tell feel-good founder myths or sell “miracle” fixes, and we’re not afraid to challenge bad norms in modern pet nutrition. You’ll get direct guidance, realistic expectations, and education that helps you make smarter choices—even if that means we lose the sale from someone who only wants hype.