Rogue was founded by 2 friends who share a passion for nutrition, health, performance, and DOGS! Science, data, and results drive the decisions that Nate and Blake make in their own nutrition and fitness goals, so applying those goals to their own pets just came natural. Nate is a scientist in the production animal health and nutrition space, which means he brought the needed expertise to develop nutrition-based solutions that were founded on sound science and good data. No investors. No marketing wizardry. When they started – all Nate & Blake had was a great product, real results, and a dedication to helping pets and their owners.